Guides
Giveaway guides
How to run a giveaway on each platform without breaking its rules, and how to pick and announce the winner fairly. Every platform rule here is quoted from the platform's own policy page, with the date it was checked.
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How to pick a giveaway winner fairly
How to pick a giveaway winner from Instagram, Facebook, TikTok or YouTube comments fairly: set the rules first, remove duplicates, draw with a cryptographic random generator, and prove it.
How to run an Instagram giveaway: rules, caption and winner
What Instagram's Promotion Guidelines require, which entry rules are allowed, a copy-paste giveaway caption with the required disclaimer, and how to pick the winner fairly.
Facebook giveaway rules: what Meta allows and how to pick a winner
Meta's Facebook promotion rules in plain words: why share to enter and tag a friend are not permitted, the disclaimer every giveaway needs, a compliant post template, and how to pick the winner.
TikTok giveaway rules: which ones apply to you
Which TikTok giveaway rules apply to you: the TikTok Shop Giveaways and Promotions Policy for Shop sellers and creators, or the Community Guidelines for everyone else. Plus how to pick the winner.
YouTube giveaway rules and how to pick a winner
What YouTube's contest policies require: free entry, Official Rules that link the Community Guidelines, a privacy notice and a YouTube release. With a rules template and how to pick a winner from comments.
How to announce a giveaway winner, with templates
Copy-paste giveaway winner announcement templates for the public post, the Story, the message to the winner and the backup winner, plus what every announcement should include and the scam warning to add.